Arts & Entertainment
West Valley Symphony
The Challenge: Eager to expand its audience and increase overall awareness in the Phoenix-metro area and beyond, we were given the task of taking on the nonprofit’s first-ever social media marketing efforts, just prior to the start of a new season. The priorities: increase engagement with a younger audience and sell tickets.
The Solution: With a small advertising budget and a little-to-no social presence, the task relied heavily on strategy, community engagement and organic content quality. We set to work creating the symphony’s Instagram profile and optimizing its existing Facebook. Advertising dollars were reserved for concerts and one branding campaign.
Services: Social Media Marketing, Advertising Budget Consulting
The Result: A strictly organic increase on Instagram of 525 local followers and counting, 77% falling into the desired target of millennials. A mixed organic and paid increase of 654 fans on Facebook. Social Media Advertising campaigns for ticket sales resulted in the first-ever social media led sales for the organization, with hundreds of clicks to the box office. By the end of the season, three of the five concerts were sold out performances.
Status: Thriving! Work continues on social media and has grown to include digital/traditional advertising and public relations. Next up is a website revamp.