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The value of Discovery
It’s easy to believe that any marketing strategy is only one or two pieces away from achieving greatness. But would we know that to be true without the discovery phase?
How did you get here? Do you have data to support it? What do you think needs to change and why? These are great questions and a necessary part of the process, but the discovery phase is also intended to be a mutually beneficial conversation.
As the initial step towards building a healthy working relationship, the conclusion of the discovery phase should satisfy these concerns:
- Does everyone clearly understand the vision and what success looks like?
- Can we arrive at shared understanding of prioritized needs and a supporting scope of work?
- Will we work well together and achieve your objective?
Let’s explore all the possibilities together!
Principal Marketing Strategies
Your fully integrated solution
You have a new product! A new location! A new feature available available on your SaaS platform! Whatever “it” is… if it’s a new story to tell, you’ll need an awareness strategy.
Tactics: Advertising. Website(s). Search. Social Media. Videos & Graphics.
Act now and get 20% off! Buy online and have it delivered tomorrow! Book today to lock in the best price! Every great marketing tactic should (ultimately) support your sales strategy.
Tactics: Brand Positioning. eCommerce Solutions. Seasonal Programs & Promos.
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Tactics: Reward Programs. CRM & Email Marketing. Reviews & Reputation Mgt.