The Challenge: Brought in after the first agency under-delivered, our team had 30 days to completely turn things around within the guidelines of the original scope of work — a national enrollment campaign for 18 charter schools that were underperforming.
The Solution: Start with the desired outcome and work backwards to arrive at a new mix of strategies and tactics. Park anything that wasn’t achievable, clearly defined, or capable of being supported by internal stakeholders at each location.
Services: Marketing Strategy, Web Development, Search Marketing, Social Content & Advertising
The Result: In less than a month, we were able to produce the first positive growth in enrollment leads, per campus, for the schools participating in the campaign. Our performance set a new baseline for cost per student acquired and produced an 18% increase in enrollment conversions.
Status: Still going… and growing!